Bed Street & Pillow Avenue is a home decor company, with a brand modeled after the millennial experience featuring home staples that encompass the livelihood of an inner city working woman in her twenties. HVIL GRFX has had the pleasure of working with BSPA since its inception in 2017, with the brand’s logo design being a HVIL GRFX original. In July 2019, BSPA x HVIL collaborated on an immersive set design for BSPA’s first ever “Pop-Up” experience.  The set design included: (4) 5ft x 7ft corrugated plastic boards set up to mimic an 2D apartment space, Playing cards for each guest, and Product placements such as “brand based prescription pads” accompanying sage sticks. HVIL GRFX was also responsible for assisting in the event’s social media roll out, creating the event’s digital marketing campaign. QR codes were placed on all printed material - leading consumers straight to the company’s online site for easy purchases.